KEY TAKEAWAYS...
Pressure is growing on businesses to operate in more environmentally and socially sustainable ways – and provide evidence they are doing so.
Companies are legally required to comply with an increasing list of rules surrounding their environmental, social and governance (ESG) practices. They are also expected by their staff, customers and wider society to demonstrate their positive environmental and social impact. This report summarises some of the new regulations that are likely to affect corporate attitudes to charity partnerships.
With less corporate funding to go round, the pressure is also on for charities. An understanding of the needs and priorities of their prospective corporate partners is crucial.
We compare the publicly stated objectives of 50 FTSE 100 companies, to help charities identify the businesses most closely aligned to their mission.
With less corporate funding to go round, the pressure is also on for charities. An understanding of the needs and priorities of their prospective corporate partners is crucial.
We compare the publicly stated objectives of 50 FTSE 100 companies, to help charities identify the businesses most closely aligned to their mission.
More than half of companies say they want to further community engagement and social impact, and support charities working in health, relieving poverty, environmental protection and education.
Companies’ social objectives tend to be closely aligned with the missions of the charities they choose to support, and businesses are likely to support similar charitable causes to their competitors. Section two presents the key trends, categorised by industry, of the 50 companies in our sample.
Unicef is the most commonly cited charity partner and recipient of donations from major UK businesses. We explore two other multi-year partnerships and the factors that have contributed to their sucess.
Find out why these partnerships have worked so well.
Unicef is the most commonly cited charity partner and recipient of donations from major UK businesses. We explore two other multi-year partnerships and the factors that have contributed to their sucess.
Find out why these partnerships have worked so well.
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Report editor Lucinda Rouse
Words Susannah Birkwood
Research and data collection Riya Spreadbury
Senior art director Paul Frost
Data visualisation designer Rhea Ramtohul
Sub-editor Rachel Jerden-Cooke
Editorial data manager Felicity McDonald
Data projects manager Carolyn Avery
Third Sector acting editor Andy Ricketts
All images are from Getty Images unless otherwise stated.